Spotify · 2021
Retrospectiva
When Spotify Wrapped 2021 arrived, the top listeners of three Brazilian artists could claim a shirt of the artist they had lived with all year. We built the page that made that claim feel personal.
- Client
- Spotify
- Year
- 2021
- Form
- Campaign site
- Field
- Music
The work
A claim that felt like recognition, not a form.
Wrapped is a mirror. This was a gift behind it.
The top listeners of Luísa Sonza, Juliette, and Matuê were invited to a dedicated page to claim a shirt of the artist they had spent the year with. We built that surface: follow the steps, take the gift, leave without theatre.
Loyalty is usually a metric. Here it became an object you could wear.
On screen
Stills
When the mission is yours,
we build beside you.
Selected work from the history we carry. Custom systems we design and ship beside teams whose operation cannot be reduced to a template.